ZONED BRANDING™:
Zoned Branding™
Projecting Your Business Through Your Brand
Routine Magic to Manage and Grow Your Business
In today’s highly competitive, media-saturated, Internet-enabled, brand-aware world, how you project and protect your company’s image has become a critical business tool. In crowded markets with ever-increasing choice, less time for decision making and people looking for delivery yesterday, how you stand out from the crowd can have a profound effect on your business.
Your brand is the medium through which your company’s customers, prospective customers, partners, suppliers, employees and even your competitors associate themselves with your company. Far from being just a great logo, effective branding is all about the ethos, essence of your company and the experience these critical stakeholders receive from every interaction they have with your business. Your brand value is the sum of all these elements that make up the experience you deliver. Your brand identity is critical as the company’s logo is the lens through which all of this is focused, and visualisation has become ever more important with websites becoming a primary port of call for both information and selling.
A clean, vibrant logo is a picture that says a thousand words. It is the focal point for all these experiences that enable stakeholders to iconically identify your company and stimulate emotions, whether love, hate or indifference. Some brands even play on this fact... think of Marmite!
Large companies fiercely protect and nurture their brands – they are the aspect of the company that people instantly recognise, warm to and trust when they need their product or service. For a small business, the same principles hold true; a professionally designed brand identity used in the right way will speak volumes for your company and help attract prospective customers. It will make them feel confident you are a professional, high-quality organisation. The world of the web, where people now go to check out a company or access them through a search tool, has changed the importance of the brand to small businesses and brought it into the mainstream.
Great branding does not have to be expensive. Cogent Enterprise has tailored three levels of brand offerings to suit the individual needs of our customers.
Zoned Branding is a simple à la carte low-cost option where you choose a unique mark, built by our graphics designers, a font set, colours and stationery formats from our catalogue, which we customise to form an attractive representation of your company.
Having selected what you like from our unique catalogue, we will then go through one round of mark revisions and two final colour and font-tweaking revisions to produce a full branding set including:
- Web- and print-ready high-resolution graphics
- Recommended font sets and colours for brochures and marketing materials
- Print-ready letterhead and continuation sheet templates
- Print-ready 'With compliments' slip templates
- Print-ready business-card templates for two or more employees
- Microsoft Word and Outlook templates including font recommendations and signature files
Through our printers we can then take the output to produce your stationery, from low-cost starter packs to the print finish you require.
Zoned Branding Plus offers all the benefits and value of the Zoned Branding but with three logo revision rounds and three final colour and font-tweaking revisions to obtain that total customised feel for your brand. We also provide you with five print-ready business-card templates and a professional Microsoft PowerPoint template with your company’s logo, colour scheme and font styles.
Custom Branding Built from scratch, where our designers work with you to take your basic concepts, articulate them visually and customise your brand from these basics. Aimed at highly sophisticated branding requirements, our designers will work with you directly from envisioning to delivery including brochure and other kinds of output, eg business cards, posters and letterhead. The combination of creativity and business judgement delivers an effective and powerful platform for your business.
Learn more about Routine Magic™, GreenBox, BlackBox, SafeBox, and Zoned Branding.